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Marketing Major

The Marketing major is designed for students pursuing careers in one of the subfields of marketing, such as product management, retailing, marketing communication, sales and sales management, distribution, or marketing research. These positions may be as technical specialists or as general marketing managers.

Major Requirements

Major: Marketing

Degree Type: B.S.
Required Degree Credits to Graduate: 126

General Education Requirements

First Year Experience (F):
BUSN 189Skills for Academic Success (Students transferring in 24 or more credits do not need to take BUSN 189.)1
Communication (C):
ENGL 110College Composition I *3
ENGL 120College Composition II *3
ENGL 320Business and Professional Writing3
COMM 110Fundamentals of Public Speaking *3
Quantitative Reasoning (R):
STAT 330Introductory Statistics *3
Science & Technology (S):
CSCI 116Business Use of Computers *4
A one-credit lab must be taken as a co-requisite with a general education science/technology course unless the course includes an embedded lab experience equivalent to a one-credit course. Select from current general education list6
Humanities & Fine Arts (A):
PHIL 216Business Ethics *3
Select from current general education list3
Social & Behavioral Sciences (B):
ECON 201Principles of Microeconomics *3
ECON 202Principles of Macroeconomics *3
Wellness (W): Select from current general education list2
Cultural Diversity (D): Select from current general education list
Global Perspectives (G):
ECON 201Principles of Microeconomics *3
or ECON 202 Principles of Macroeconomics
Total Credits40

Major Requirements

General Education Requirements40
Pre-College of Business Requirements
ACCT 200Elements of Accounting I *3
ACCT 201Elements of Accounting II *3
MATH 103College Algebra *3
This is waived for students who place into MATH 105 or higher.
STAT 331Regression Analysis *2
Pre-Marketing Requirements
MATH 144Mathematics for Business *4
PSYC 111Introduction to Psychology *3
SOC 110Introduction to Sociology *3
Marketing Major Requirements**
BUSN 301Organizational Citizen0
FIN 320Principles of Finance 13
MGMT 320Foundations of Management 13
MRKT 320Foundations of Marketing 13
BUSN 430Legal and Social Environment of Business 13
MRKT 410Consumer Behavior3
MRKT 450Marketing Research3
MRKT 460Marketing Strategy3
BUSN 489Strategic Management (Capstone Course) 14
MIS 320Management Information Systems 13
300-400 Level Marketing Courses **12
Select courses from current MRKT curriculum
300-400 level Courses **9
Select courses from 3 of the following areas (includes courses cross-listed with CoB courses):
2) FIN
4) MIS
5) Environment of Business:
Taxation in Management Decisions
International Business
Global Business Environment
Principles of Real Estate
Organizational Communication I
Business Law I-Contracts, Property and Torts
Business Law II-Business Organization and Commercial Transactions
International Business Law
Additional 300-400 Level Courses **6
These additional 300-400 level electives cannot be used to satisfy other requirements; includes courses cross-listed with CoB courses; excludes ATHL credits
Degree Electives: Potential of 10 credits to reach 12610
Total Credits126

 Pre-college and pre-marketing major courses. A grade of 'C' or better for pre-college and pre-marketing major courses is required for admission into the Marketing major. 


 Students must earn a grade of 'C' or better, and have a minimum 2.5 cumulative GPA, in ALL courses included in the professional program (i.e., all required courses, elective requirements, and additional 300-400 level CoB electives or breadth electives). The only exception is BUSN 301, which is a P/F course. 


 Denotes Common Body of Knowledge (CBK) course.

Degree Requirements and Notes

  • Students must include one of the following international courses in their plan of study: 
    BUSN 340International Business3
    BUSN 341Global Business Environment3
    FIN 440International Finance3
    MGMT 440International Management3
    MRKT 440International Marketing3
    • Students follow the published curricula for the marketing program of study from the semester/year of entrance in the College of Business to graduation provided enrollment at NDSU has not been discontinued for more than one year. Students who change their major are subject to meeting the curricular requirements in effect at the time the new major is declared. 
    • Business courses from programs that do not hold AACSB International accreditation cannot be used for major or minor requirements in the College of Business (CoB); such courses may be eligible for use as free electives.
    • The CoB accepts a maximum of nine credits of non-NDSU 300-400 level business courses from AACSB programs with approval of the department.
    • Admission into the Marketing Major: Students must earn a 'C' or better in the pre-college and pre-marketing major courses that are indicated with an asterisk (*), achieve junior standing (60 credits), and earn a 2.50 institutional cumulative grade point average.  Students must submit an online application to the CoB. 
    • Admission to the marketing major is required to enroll in the advanced 300 or 400 level courses in the CoB.
    • A grade of 'C' or better is required in transfer courses accepted for ACCT 200 Elements of Accounting I and ACCT 201 Elements of Accounting II and all 300-400 level accounting, business administration, finance, management, management information systems, and marketing courses.
    • A letter grade must be earned in any course that fulfills a major requirement, with the exception of BUSN 301, which is a P/F course.
    • Requirements for graduation are those in existence at the time of admission to the marketing major. 
    • A 2.50 cumulative grade point average is required to enroll in 300-400 level CoB courses.
    • Students must earn a 2.50 institutional GPA to graduate.
    • Of the credits completed in residence at least 30 credits must be in 300-400 level CoB courses.
    • Students must be accepted to the marketing major prior to the completion of the last 30 credits in 300 and 400 level CoB courses.
    • A Business Administration minor is NOT offered with this major.
    • For multiple majors within the CoB, at least 15 unique credits of 300-400 level CoB courses must exist between the majors.
    • Internship and cooperative education credits may be applied toward the total credits required for graduation as non-major electives or 300-400 level electives not used in pre-major categories.
    • Students should refer to for current and complete listing of the major requirements.
BUSN 189*1COMM 1103
CSCI 1164ENGL 1203
ENGL 1103MATH 1444
MATH 1033SOC 1103
PSYC 1113Cultural Diversity or Non-major Elective3
Humanities/Fine Arts Elective3 
 17 16
ACCT 2003ACCT 2013
ECON 2013COMM 1103
PHIL 2163ECON 2023
STAT 3303STAT 3312
Science & Technology Elective2Non-major Electives4
Wellness 2 
 16 15
ENGL 3203BUSN 4303
FIN 3203MRKT 4103
MGMT 3203MIS 3203
MRKT 3203300-400 Level Marketing Elective3
Non-major Electives4300-400 Level Business Elective 3
 16 15
MRKT 4503BUSN 4894
300-400 Level Marketing Electives (2)6MRKT 4603
300-400 Level Business Elective3300-400 Level Marketing Elective3
300-400 Level Elective3300-400 Level Business Elective3
 300-400 Level Elective3
 15 16
Total Credits: 126

At some time following the completion of BUSN 189 and prior to graduation, all College of Business students must register for and successfully complete BUSN 301 (0 credits).

NOTE: This is only a sample curriculum; actual schedules will depend on course availability and individual choices. Students are encouraged to meet with their academic adviser on a regular basis to review their plan of study.