The Marketing major is designed for students pursuing careers in one of the subfields of marketing, such as product management, retailing, marketing communication, sales and sales management, distribution, or marketing research. These positions may be as technical specialists or as general marketing managers.
Degree Type: B.S.
Required Degree Credits to Graduate: 126
General Education Requirements
|First Year Experience (F):|
|BUSN 189||Skills for Academic Success (Students transferring in 24 or more credits do not need to take BUSN 189.)||1|
|ENGL 110||College Composition I *||3|
|ENGL 120||College Composition II *||3|
|ENGL 320||Business and Professional Writing||3|
|COMM 110||Fundamentals of Public Speaking *||3|
|Quantitative Reasoning (R):|
|STAT 330||Introductory Statistics *||3|
|Science & Technology (S):|
|CSCI 116||Business Use of Computers *||4|
|A one-credit lab must be taken as a co-requisite with a general education science/technology course unless the course includes an embedded lab experience equivalent to a one-credit course. Select from current general education list||6|
|Humanities & Fine Arts (A):|
|PHIL 216||Business Ethics *||3|
|Select from current general education list||3|
|Social & Behavioral Sciences (B):|
|ECON 201||Principles of Microeconomics *||3|
|ECON 202||Principles of Macroeconomics *||3|
|Wellness (W): Select from current general education list||2|
|Cultural Diversity (D): Select from current general education list|
|Global Perspectives (G):|
|ECON 201||Principles of Microeconomics *||3|
|or ECON 202||Principles of Macroeconomics|
|General Education Requirements||40|
|Pre-College of Business Requirements|
|ACCT 200||Elements of Accounting I *||3|
|ACCT 201||Elements of Accounting II *||3|
|MATH 103||College Algebra *||3|
This is waived for students who place into MATH 105 or higher.
|STAT 331||Regression Analysis *||2|
|MATH 144||Mathematics for Business *||4|
|PSYC 111||Introduction to Psychology *||3|
|SOC 110||Introduction to Sociology *||3|
|Marketing Major Requirements**|
|BUSN 301||Organizational Citizen||0|
|FIN 320||Principles of Finance 1||3|
|MGMT 320||Foundations of Management 1||3|
|MRKT 320||Foundations of Marketing 1||3|
|BUSN 430||Legal and Social Environment of Business 1||3|
|MRKT 410||Consumer Behavior||3|
|MRKT 450||Marketing Research||3|
|MRKT 460||Marketing Strategy||3|
|BUSN 489||Strategic Management (Capstone Course) 1||4|
|MIS 320||Management Information Systems 1||3|
|300-400 Level Marketing Courses **||12|
Select courses from current MRKT curriculum
|300-400 level Courses **||9|
Select courses from 3 of the following areas (includes courses cross-listed with CoB courses):
5) Environment of Business:
|Taxation in Management Decisions|
|Global Business Environment|
|Principles of Real Estate|
|Organizational Communication I|
|Business Law I-Contracts, Property and Torts|
|Business Law II-Business Organization and Commercial Transactions|
|International Business Law|
|Additional 300-400 Level Courses **||6|
These additional 300-400 level electives cannot be used to satisfy other requirements; includes courses cross-listed with CoB courses; excludes ATHL credits
|Degree Electives: Potential of 10 credits to reach 126||10|
Pre-college and pre-marketing major courses. A grade of 'C' or better for pre-college and pre-marketing major courses is required for admission into the Marketing major.
Students must earn a grade of 'C' or better, and have a minimum 2.5 cumulative GPA, in ALL courses included in the professional program (i.e., all required courses, elective requirements, and additional 300-400 level CoB electives or breadth electives). The only exception is BUSN 301, which is a P/F course.
Denotes Common Body of Knowledge (CBK) course.
Degree Requirements and Notes
- Students must include one of the following international courses in their plan of study:
Course List Code Title Credits BUSN 340 International Business 3 BUSN 341 Global Business Environment 3 FIN 440 International Finance 3 MGMT 440 International Management 3 MRKT 440 International Marketing 3
- Students follow the published curricula for the marketing program of study from the semester/year of entrance in the College of Business to graduation provided enrollment at NDSU has not been discontinued for more than one year. Students who change their major are subject to meeting the curricular requirements in effect at the time the new major is declared.
- Business courses from programs that do not hold AACSB International accreditation cannot be used for major or minor requirements in the College of Business (CoB); such courses may be eligible for use as free electives.
- The CoB accepts a maximum of nine credits of non-NDSU 300-400 level business courses from AACSB programs with approval of the department.
- Admission into the Marketing Major: Students must earn a 'C' or better in the pre-college and pre-marketing major courses that are indicated with an asterisk (*), achieve junior standing (60 credits), and earn a 2.50 institutional cumulative grade point average. Students must submit an online application to the CoB.
- Admission to the marketing major is required to enroll in the advanced 300 or 400 level courses in the CoB.
- A grade of 'C' or better is required in transfer courses accepted for ACCT 200 Elements of Accounting I and ACCT 201 Elements of Accounting II and all 300-400 level accounting, business administration, finance, management, management information systems, and marketing courses.
- A letter grade must be earned in any course that fulfills a major requirement, with the exception of BUSN 301, which is a P/F course.
- Requirements for graduation are those in existence at the time of admission to the marketing major.
- A 2.50 cumulative grade point average is required to enroll in 300-400 level CoB courses.
- Students must earn a 2.50 institutional GPA to graduate.
- Of the credits completed in residence at least 30 credits must be in 300-400 level CoB courses.
- Students must be accepted to the marketing major prior to the completion of the last 30 credits in 300 and 400 level CoB courses.
- A Business Administration minor is NOT offered with this major.
- For multiple majors within the CoB, at least 15 unique credits of 300-400 level CoB courses must exist between the majors.
- Internship and cooperative education credits may be applied toward the total credits required for graduation as non-major electives or 300-400 level electives not used in pre-major categories.
- Students should refer to www.ndsu.edu/business for current and complete listing of the major requirements.
|BUSN 189*||1||COMM 110||3|
|CSCI 116||4||ENGL 120||3|
|ENGL 110||3||MATH 144||4|
|MATH 103||3||SOC 110||3|
|PSYC 111||3||Cultural Diversity or Non-major Elective||3|
|Humanities/Fine Arts Elective||3|
|ACCT 200||3||ACCT 201||3|
|ECON 201||3||COMM 110||3|
|PHIL 216||3||ECON 202||3|
|STAT 330||3||STAT 331||2|
|Science & Technology Elective||2||Non-major Electives||4|
|ENGL 320||3||BUSN 430||3|
|FIN 320||3||MRKT 410||3|
|MGMT 320||3||MIS 320||3|
|MRKT 320||3||300-400 Level Marketing Elective||3|
|Non-major Electives||4||300-400 Level Business Elective||3|
|MRKT 450||3||BUSN 489||4|
|300-400 Level Marketing Electives (2)||6||MRKT 460||3|
|300-400 Level Business Elective||3||300-400 Level Marketing Elective||3|
|300-400 Level Elective||3||300-400 Level Business Elective||3|
|300-400 Level Elective||3|
|Total Credits: 126|
At some time following the completion of BUSN 189 and prior to graduation, all College of Business students must register for and successfully complete BUSN 301 (0 credits).
NOTE: This is only a sample curriculum; actual schedules will depend on course availability and individual choices. Students are encouraged to meet with their academic adviser on a regular basis to review their plan of study.